The Clubhouse app is the newest social media platform taking the internet by storm. It is one exclusive invitation at a time. Ever since its beta launch on iOS and endorsement by some of the world’s biggest celebrities, people are scrambling to get into the app.
Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a stated $12 million funding from venture capital firm Andreessen Horowitz.
In this post, I’m breaking down the whole thing you need to recognize about the platform, including what it is, how to use it for your business.
What is the Clubhouse App?
The Clubhouse is a social media app—with a twist. Think of it like live-streaming connected podcasting connects Snapchat, with chats disappearing forever as soon as they finish. Users can be part of or create chat rooms focusing on a huge type of topics, and discussions are audio-only.
Created in May 2020 by Paul Davison and Rohan Seth, the app has caught the eye of venture capital firm Andreessen Horowitz and celebrities. Oprah, Chris Rock, and Ashton Kutcher have been noticed hosting or listening to discussions on the app.
Its glitterati factor and interesting chat room subjects have made the Clubhouse app one of the most talked-about rising social media networks.
However, there’s a catch: Clubhouse is not accessible to everyone. At the moment, it’s an invite-only app. That said, you can download it from the Apple store, reserve your username, and be a part of the waiting list.
How Does the Clubhouse App Work?
Upon receiving your special invite to the Clubhouse app, you’ll have immediate access to all the ongoing conversations.
When you choose a room, you’ll start to hear the chat. If you want to join in, raise your hand for the speaker to invite you up onto the “panel” to be part of the conversions.
Otherwise, you can hang back and soak in what all people are saying. And, unlike social media that depends on textual content or video, you can listen while driving, cleaning, or finishing something different tasks are on your to-do list.
As you take part in the chat, you might become a moderator, giving you the strength to call others onto the stage. If none of the current conversation subjects appeal to you, you can start your personal room.
The content accessible to you is dependent on whom you follow. For instance, like TikTok’s algorithm, you’ll likely find out a lot of digital marketing content if you observe me.
If you wish to diversify your feed, explore for keywords you’re interested in and follow people that come up in the results.
Another way to discover interesting content is to adjust your settings:
- Go to your profile
- Tap on “Settings”
- Tap on “Interests”
- Select the categories you prefer to see in your timeline
How Do You Get an Invite to Clubhouse?
The best way to get an invite is to reach out to your network. Hop onto Facebook, LinkedIn, or Instagram and let people recognize you want in.
If you’re coming up empty-handed, some users are promoting their Clubhouse invites. There are even websites dedicated to promoting access to the app. But pay attention of scammers.
The Rise of Audio Social Media Apps
What’s the deal with audio social media apps? Why is there a trend moving away from visible platforms?
At first glance, it may appear regressive. After all, we can shoot in 8K video now, and apps like Instagram, MX Takatak, and Josh app have innumerable monthly users.
Clubhouse gives users a digital adventure where it feels like you’re hanging out with friends while stripping away the limitations that come with visual media. It works because:
There’s less pressure. No video means you don’t need to put on make-up, select an outfit, or fear about the pimple on your nose. All you need to do is show up.
It’s interactive. While podcast popularity has grown by 37.5% in the last three years, they’re usually pre-recorded with no opportunities to respond in real-time. This app is live and does not require any type of podcasting software or editing.
Five Strategies Influencers and Brands Can Use the Clubhouse App
Here’s how you can tap into the app’s community and use it to develop your brand and influence.
1. Build an Engaged Clubhouse Community
What attracts me to the Clubhouse app is the potential to build an engaged community and develop your sphere of influence.
By creating rooms on subjects you’re passionate about and providing precious conversations, you can shortly establish yourself as an industry expert.
Users can explore your profile and follow you. Next time you go live, your target audience will receive a push notification so they can tune in.
Besides building a community of potential customers, you can additionally develop your business by networking on the app. Engage with different entrepreneurs and influencers to enhance invaluable business relationships in a new format.
2. Get Business Feedback and Customer From Clubhouse Users
If you hang around on Clubhouse long enough, you might see one of the founders pop in to ask for remarks on a new feature.
Take a page out of their playbook and do a similar thing with your audience.
Create a room and ask for feedback on your brand new business idea. You may instantly have different entrepreneurs weigh in if they think your idea is a miss or the next huge thing.
Or, what if you have a business hassle you’re struggling with? Start a conversation and see what solutions your friends recommend.
3. Keep Updated with Trending News and Trends in Your Industry
The Clubhouse is social listening. You can follow popular influencers in your industry, keep tabs on your competitors, and stalk the categories associated with your niche.
You’ll soon have a dedicated timeline giving you information on trends to watch, industry news, and target audience sentiment.
All you need to do is be part of relevant chats and pay attention to what people say.
4. Issue Announcements Via Clubhouse
Once you start to develop a target audience on Clubhouse, you can use this app to announce company news.
Let’s say you have decided to switch to more sustainable, eco-friendly suppliers. You can create a chat about your business decision and train people about why you made it. It offers you an opportunity to carry your brand values to the forefront and have meaningful discussions with your audience.
Got a launch coming up? Create a room and announce your new service, product, or features. It may show a super way to build anticipation with your community and get immediate feedback.
Furthermore, someone might suggest a tweak or a feature they would like to see. You can use Clubhouse’s layout for crowdsourcing ideas.
5. Connect With Investors on Clubhouse
Venture capitalists (VCs) are a large section of the extraordinary crowd mingling on Clubhouse.
This presents an exciting chance for startups to get in front of investors and make valuable business connections.
So how can you grasp the attention of VCs?
Start a room to discuss your business. You could get instant reviews from investors and use them to improve your product and pitch.
Add value in different rooms. Talk about what you do, who you help, and the troubles you’re passionate about solving.
All it takes is the proper person to hear at the right time—and that person could be a VC if you play your cards right.
The Clubhouse is also a welcome addition to the social media ecosystem with its unique twist on the standard format: audio-only. Additionally, given its currently exclusive nature, you may find yourself rubbing virtual elbows with not just your audience but also with celebrities and potential investors.
If you use your time on the platform wisely, engaging in conversations, and reaching out to the right people, you will see your brands grow and build up.