Managing and growing a business on Amazon requires carrying a variety of hats at all times, from manufacturing and inventory to marketing and shipment. To clarify these daily activities, sellers can contact Amazon marketing services and different tools that the platform offers.
Not each brand has a massive advertising budget like Maybelline, Nike, or Cadbury. Small companies have equal goals as big global companies – increase sales, have interaction with customers, and expand their market share, but with a limited budget. In this article, we’ve enlisted a few techniques that sellers with a small budget can use to attain their business goals.
Curate detailed listing titles and descriptions on Amazon
The title of the listing should be crisp and provide an explanation for what the product is about. Research and find out what the prospective customers might type on Amazon’s search bar to find your goods. For instance, ‘backpack’ is an effective title, however, ‘waterproof blue backpack for men’ provides more data to the shoppers. It also makes sure that the product is displayed for more relevant searches.
The description is another essential factor of a product page. Sellers get more space to provide an explanation for in-depth the advantages and features of their offerings. Include all the details, such as dimensions and uses to help customers in making an informed decision.
Set the price range based on the category and keywords
Each product category on Amazon is special in its way. Competition in the raincoat segment would be extraordinary from the treadmill segment. The budget should differ according to the product category and business goals. A great way to set a preliminary price range is to look at the top keywords for the respective category.
For the raincoat segment, registered brand merchants can leverage the Brand Analytics Report (BAR). Just type the keyword and find out how many customers search that phrase on Amazon. Once the keyword is entered, a seed list would be created that can be used for Sponsored Products or Sponsored Brand Ads.
While designing a campaign, Amazon records display the suggested bid amount and range for each and every keyword match type. The data assists sellers in figuring out which keyword is applicable and affordable and which ones to avoid.
Bidding a huge amount on a common term such as ‘raincoat’ would be quite high-priced for a small business. Select low-volume, long-tail keywords for higher reach.
Promote the best-sellers
Take a long and tough look at your product catalog and pick out the best-sellers before advertising them on Amazon. Start the advertising journey on the platform by advertising the top-selling products to gain more traction. This momentum can then be leveraged to increase the income of those high-performing goods further, or even some of the low-ranked ones too.
Amazon ensures that the ads displayed to potential customers are relevant to them. Advertise a product that performs very well, they have a better chance of being displayed than a slow-moving product.
Create a campaign based on similar products and intention
While creating a campaign, it’s essential to ensure that each and every dollar spent is being maximized to the fullest extent. Develop it in a manner that greatly reflects the objectives that you want to achieve.
For instance, if you promote vanity mirrors and handbags, a single campaign should only consist of one of them. Creating different products in one ad campaign can make confusion and extra work.
Create campaigns by assembling goods that have equal goals. If the vanity mirrors have a sales goal of 50,000 rupees with a ten percent ACoS, then craft a campaign around these goals. Keywords should be relevant, bids should be low-budget and usually include negative terms and phrases. Sellers can even curate portfolios that show how the campaign is performing for specific goals.
The fine way to expedite business growth is to manage the product inventory. If retailers are not strategically planning the stock, they could run out of stock or have all the cash tied up in goods that are sitting in the warehouse collecting dust.
Look at the sales velocity to determine how much stock to have on hand at a given time. It offers sellers an understanding of how much product they’re selling and at what rate. Sales velocity also shows the busiest time of the year so that they understand how and when to modify the orders.
Amazon is here to stay and small businesses need to understand how to make it work for them. Leverage the customer data available to validate product development and when it comes to product strategies, don’t be afraid to get out of the comfort zone and test a little. If you are looking for a digital marketing agency that can help you in formulating goal-oriented strategies that guarantee results, join us here.