It’s an easy word that answers so lots of questions about SEO (Search Engline Optimization). Yet stirs up a lot of discussion and debate: Google ranks webpages, not your websites.
We inform you of a search engine optimization truth that will answer so many questions about how Google operates that I can’t even cover them all in this article.
It’s also an excellent way to stir up debate in your finer search engine optimization discussion forums.
Google ranks webpages, no longer websites.
Once you think about the energy of this reputedly unassuming statement, you’ll see how keeping it in mind while you’re growing your organic search strategy can simplify many of your decisions.
Plus, it places a give-up to many of the more famous SEO debates we’ve all suffered over the years.
What Does It Really Mean?
Look, we don’t need to overcomplicate this here, however, let’s dive into how this phrase shakes things up and sometimes truly upsets some of my fellow search engine optimization pros.
Basically, “Google ranks webpages, now not your websites”. Google treats each and every webpage that its robots crawl and index like its own little self-contained world of content, code, and links.
While different webpages influence that world, where this world resides in the greater galaxy doesn’t matter to Google.
Therefore, as far as ranking and indexing go, that webpage could live on any domain it likes, and Google would deal with it the equal way.
We would try & make a Superman/Bottle City of Kandor reference here. However, it would probably take over the entire discussion.
Why do some SEO professionals hate this seemingly innocent phrase?
Because its existence breaks many ideas they hold dear – and due to the fact, their business depends on people believing that these ideas of theirs exist.
Let’s not focus too a lot on that side of things.
Instead, we’ll look at how this concept explains so a lot about how we understand ranking on Google works.
I’ve never had much use for the word “on-page SEO” or “off-page SEO”, or “technical SEO” for that situation. So let’s break this down into three areas we use for our website SEO audits (and a lot more): Content, Webpage Design, and Authority (Links).
While I was writing this article, I received an Ask to Answer from Quora that lines up with the “Google ranks webpages, not your web sites,” idea when it comes to the Content area of SEO: “Can running a blog about unique topics in the equal blog harm my ranking?”
It’s the right question. I’ve even seen one of the first-class SEO specialists in the world ask something similar to his Facebook friends.
When I brought up “webpages, not websites” in my answer, it surprisingly much ended the discussion.
Every day, you probably examine some of the excellent examples of why running a blog (or any different writing for ebook on the web) about different topics doesn’t harm your Google ranking: information websites.
Lots of topics, living in balance on the same domain, except doing a bit of damage to each other.
Google ranks webpages, now not websites.
If you think about it, we wouldn’t want to live in a world where Google ranked webpages based totally on a single topic of the whole website.
If you’ve been in the SEO for any length of time. You’ve probably heard the whole “subfolder and subdomain” discussion at least once. I swear it bubbles to the top of the pot of search engine optimization discussion ideas about as soon as each and every couple of years.
Every year, Google clarifies. It doesn’t matter.
Why doesn’t it matter?
Because Google ranks webpages and not websites; therefore, those webpages can stay on both a subdomain or a subfolder, and Google would deal with them the identical way.
Once again, we don’t favor staying in a world where the errors of one web page on your website drag down the complete site.
For instance, you’ve most likely encountered cases. Where one of your webpages is slower than all the rest of your webpages.
This single web page doesn’t drag down your entire website, simply that one page.
One of the more famous and tremendous search engine optimization strategies around these days is Content Hubs. The process, also known as the Pillar-Cluster Model, is based on the idea of growing a “hub” or “pillar” topic that links to other subpages or “clusters” of subtopics that provide greater detail on the hub/pillar content.
One of the reasons why this method works so properly is due to the fact it permits for a convenient technique to pass the authority acquired from inbound links to your primary topic hubs to the subtopics (or vice versa).
Why does it work so well?
Don’t make me write it again. Google will assume I’m keyword stuffing.
While these inner links may also no longer be as effective as the external links, they still possess a lot of power due to the fact Google sees them all as individual pages with their own authority.
Occasionally, I’ll see someone declare that this content strategy also helps create an standard “topical authority” for your complete website however given the entire “webpage, not website” rule confirmed by Google, we know this isn’t true.
This brings us to the concept of an overall link authority for your whole website, or domain if you will.
While some SEO tool organizations have made a name for themselves pushing this concept, Google will be the first to inform you that it truely doesn’t exist.
Now, you may ask: if this website huge authority metric doesn’t exist. Why do spammy link building strategies like “posting a free blog, wiki or forum” work so well?
Because it doesn’t work.
Parasite web hosting is when a hyperlink builder sells a hyperlink from content buried on a well-known, normally educational website.
However, the only measure that this “hack” is effective is a domain-level authority metric influenced through different domains with an excessive domain-level metric, not real ranking changes.
“Webpages, not websites” reveals a complete sub-economy of the SEO exchange primarily based on a fully unfaithful concept.
Don’t waste your money making an attempt to exchange a metric that only has cost to people trying to promote that metric to others.
Some participants of the search engine optimization community love to point to Occam’s razor as to why their unsubstantiated principle based on inadequate facts and sloppy statistics proves the existence of a ranking sign based on the collective behavior of the entire website – “the easiest clarification is usually the right one!”
Ironically, an even simpler answer explains why their concept doesn’t hold up to scrutiny.
I’m no longer the first to say that Google ranks webpages, no longer websites, and I doubt I’ll be the last.
Hopefully, now that you be aware of better, you’ll be part of me in this mantra that solutions so many search engine optimization questions.