“LinkedIn is the social media platform that conveys to you the most information about people’s professional lives.”
An ever-popular medium among the elite world, LinkedIn has witnessed a 14% expand in its users since the termination of 2018. Currently, it has 760 million users, out of which 260 million users account for its month-to-month active users.
Now, LinkedIn and lead generation are two terms that are much closely related. For most organizations, lead generation is one of the high ways to invite revenue flow.
So, why set lead generation aims on LinkedIn?
Basically, LinkedIn is nice in generating 277% more leads than any other social media network. Here is how you can begin!
Make Yourself Visible
Search Engine Optimization (SEO) is not only meant for visibility on Google search engine results page (SERP). In fact, showcasing your profile and recommending your experience can turn out to be the most promising ways to promote your products or services.
Some of the facile methods of doing this are:
- Make your profile acquire the ‘All-Star’ status on LinkedIn or in easy words complete it 100%.
- Comprehend which keywords you desire to add to your profile and look for them. One way to do it is to click on the top search results and focus on where those keywords are positioned in professionals’ profiles.
- Ask for recommendations. Around 10 or more top tips can elevate your profile’s search engine ranking.
- Incorporate anchor text in your hyperlinks in your profile.
Use LinkedIn Pulse to Publish Content
LinkedIn’s publishing platform boosts your professional brand image. With more publishing in the form of blog posts or informative articles about your industry, you can even shape yourself into an influencer.
LinkedIn Pulse makes you do this challenge through an easy-to-use interface that you can make use of to craft rich and long-form content. This can include videos, pictures, or links to your primary website. Repurposing your website’s blog posts for LinkedIn can also be a time-saving scheme.
Go for LinkedIn’s ProFinder Service
The ProFinder service of LinkedIn is induced through freelance-finding websites such as Fiverr and Upwork. The benefit of this feature is that it permits extracting benefit from LinkedIn’s huge quantity of user data. Later, this can be used to discover the greatly recommended pros for any job opportunity.
An excellent profile is required to become a part and parcel of Profinder. As per LinkedIn, such a profile must include the following factors:
- A good professional profile picture
- A summary list of your accomplishments
- A title related to the service you wish to be discovered for
- Links to the content that you have posted on LinkedIn
- Multiple recommendations that state your skills and description of your position in a project
Start a Sponsored InMail Campaign
No more cluttering and no more diversions! The Sponsored InMail campaign carries you to the inboxes of humans who are important to your business. You can use this service to send prolific content and attractive offers to your selected prospects.
Here is the example of one of my clients who found its clients supporting the oilfield services industry, using the Sponsored InMail campaign. The results of the campaign were:
- 4-5 times more leads received from Display Ads
- 2.4 times more lead conversion than through using any other display advertising
- The conversion rate on InMail was 23.8%
Obtain Benefit From Plugins
LinkedIn is an extremely good lead generation tool and it becomes more effective when you combine other add-ons.
It is a high-quality convenient tool for Gmail users who use Chrome or Firefox. When the tool is run you obtain a list of LinkedIn profiles, Twitter handles, etc. of the email addresses in your contacts. You can send personalized LinkedIn invitations straightaway from your inbox.
It is a paid plugin for Google Chrome that automatically creates headlines that include keywords you mention.
It permits you to spontaneously invite people who have currently viewed your profile. This also makes the implementation of tip numbers extremely easy.
Borrow the Power of Dynamic Advertisements
The more personalized your message is, the better it appears to the potential customers. Taking into consideration LinkedIn’s dynamic advertisements, you can reach people with fully specified marketing messages.
Moreover, the ads have the right visual appearance since they involve a member’s profile picture. More ad copy can be included which assists you in advertising content. An excellent way to make ads work is to connect them with customized post-click landing pages.
Get Hold of Previous Clients
With LinkedIn, it is very much possible that you come to understand what your previous clients are up to. And trust me there is no place for discomfort when you do this. In case, you want to contact a client, then instead of sending a regular me-first message, you can put down a remark praising any good work which they have accomplished.
You can also ask certain new questions about their upcoming projects & plans. And this is how you can look for approaches in which you can assist them out.
Do not Make Cold Calls – Instead, Practice Warm Outreach
What is the difference between an introduction that’s given through a cold call and that which is received through LinkedIn? Well, the latter comes with a part of trust! It does not appear to the prospect that you are simply selling. Instead, when you come via advice from a person that the recipient is linked with, then there is a lot of chance of getting a lead.
Furthermore, sending a message via LinkedIn is also excellent as the platform hints towards a business state of affairs. Hence, when you are searching for a potential customer, then you can see their profile, find out their interest, and see that if you have anything common with them, that can capture their activity in your business.
If you want to get leads from LinkedIn, then it is 100% achievable. You simply need consistency and allow yourself sometime before you can achieve all your target leads.
This is how you beat your opponents using LinkedIn lead generation tactics.