Social Media is growing, following the evolution of the structure of PR, advertising through the goodwill of the most influential humans on social networks as well as famous bloggers. A compliment, a favor, or a call from these people, can have a much greater impact on customer behavior than advertised. The phrase Influencer Marketing also came into being from here.
Influencer Marketing Stats (Editor’s Choice)
- In 2018, companies that used influencer marketing got a 520% return on investment.
- 49% of customers rely on influencer recommendations for their purchases.
- In June 2019, Instagram reached 1 billion+ active users.
- Micro-influencers with fewer than 100k followers are responsible for the majority of posts on social media.
- 66% of influencers on the web focus on fashion, beauty, fitness, or lifestyle.
- The primary concern for 42% of marketers is dealing with fake followers like bots.
What is Influencer Marketing?
Influencer marketing is a form of digital marketing that uses influencers to aware the brand to the market. Rather than advertising straightforwardly to clients, you will move and pay the influencers to help you to do that. The influencers will share their voices and post through social media platforms either through assembled marks or by their own essayists.
Connecting with influencers in your area is intended to expand interactivity and trust in the product. Top influencers in the area can help you reach out to more targeted customers. They can lead people to believe in your brand, product, service by connecting you with people who care about them. The result: you can sell more products, gain the trust of the customers, spread the message PR quickly.
And whether you are a small or large business, you should use Influencer Marketing. It will increase the level of access, influence, and trust for your brand. Especially for new products, brand new to the market, this is likely one of the most positive ways to reach your potential clients quickly, get the attention. in a short time.
Why you want to use influencer marketing
According to the search result on Google Trend about the “Influencer marketing” keyword, in 2014-2017, “influencer marketing” words have increased rapidly. The search in current months is high, proving that influencer marketing has a great influence on the marketing campaigns of businesses.
Influencer Marketing can assist you to improve your revenue, develop brand awareness, expand your own social influence, and much more.
In addition, there is another benefit when you use Influencer Marketing: you do not need to have a large budget – the most vital thing is that you need to find out how to do it, have an effective plan, and pick the “True” Influencer for the campaign.
Some types of Influencers
This group has an excellent friendlist, the number of followers is full, there are followers like the artist, fitness, etc, wherever you go, you will also meet or live. Everyone knows them. This group frequently writes humorous content. They commonly have many likes, comments on social channels but no influence or trust.
The opinion leader
This group is considered to be profitable. It is common to spread a certain field such as business, creativity, writing, entrepreneurship, tips & tricks, etc. They build trust with their audience, followers, etc. What do these individuals say, the fans also like, comment, and furthermore believe in them. This group is well ideal as a “brand ambassador”. But especially, this group has a well-built personality, so we are difficult to reach and make them exciting.
This group is simply ordinary people, but their community is equal people. So, there will be an interaction between them. For example, marketing association, shop owners association, student union, etc.
Influencer marketing is a vital factor to promote the brand of business and increase the trust of the clients about your store. You know, any customer also wants to purchase the product or the service at a reputable store. So using influencer marketing for the business is very important.