The most downloaded mobile apps of 2021 till now may seem shocking without reference. The activities of the year had an effect on almost every market and business, even smartphone sales. This trend has continued into 2021.
However, marketing hasn’t finished, and if you want to keep your mobile marketing efforts going. You’ll need to know which applications are still dominating the industry. It’s important to understand the potential audience’s online activity. The right channels to communicate with them in order to optimize strategies.
Let’s take a look at the most common applications in the Apple App Store and Google Play Store as of 2021. Keep in mind that some of the more popular applications (such as Clubhouse) aren’t on this list because they’re only available for iPhone users and therefore aren’t as widely downloaded.
In 2021, the top ten most downloaded mobile apps here:
It’s no wonder that TikTok is one of 2021’s most popular mobile apps. The app had received over 2 billion downloads worldwide by April of last year. Initially, this app was thought to be a Gen Z only space, but as a result of global lockdown steps, it has seen an influx of new users.
When more people find themselves trapped at home and on their mobile, they’re searching for new ways to pass the time. Users are already drawn to video on social media, and when you pair it with TikTok’s clever algorithm, you have a virtually irresistible app.
This is fantastic news for advertisers, as TikTok marketing options are expanding, from organic content creation to paying TikTok ads.
It’s no joke that Facebook, as the most popular app in the world, is one of the most popular mobile apps in 2021. During this time, when people needed to communicate and keep in touch, Facebook was particularly useful.
In both the Apple App Store and the Google Play Store, Facebook is regularly ranked in the top ten mobile apps. It is the most popular app publisher in the world, according to Statista, based on downloads. Facebook, Instagram, WhatsApp, and Facebook Messenger are also part of the Facebook family. For advertisers, Facebook advertising and promotion are two crucial practices.
Instagram completes the Facebook family. One of the most common photos and video sharing mobile apps among Gen Z and Millennials. Though this app prefers to keep its statistics private, it’s safe to say that, given its growth and stable position in the app stores, it will continue to be relevant in 2021.
When it comes to ads, Instagram is particularly useful. In 2018, brands posted an average of 0.7 posts a day on social media, according to Statista. The app offers plenty of ways for advertisers to connect with their audience through IGTV, Instagram Lives, and Instagram Stories.
Instagram’s newest feature, Reels, was unveiled in the summer of 2020, and it is a direct competitor to TikTok. It’ll be fun to see how this function develops and affects downloads over time.
In terms of staying in touch, a number of social media platforms saw continued downloads in 2021. WhatsApp has a worldwide consumer base of nearly 2 billion people.
Although WhatsApp might not be as common in the United States, it is the most commonly used messaging app worldwide. It allows companies to communicate with their clients and consumers through customized messages, special deals, and more. As WhatsApp marketing continues to expand, there are a plethora of fascinating marketing opportunities.
Telegram, a free chat service with about 500 million monthly active users. It uses to share images, videos, and various types of documents in addition to daily messages.
Telegram is useful for companies and major organizations because it facilitates mentions, hashtags, and cross-platform availability. It also allows you to build communities of up to 200,000 members, as well as private and public outlets to which you can invite your clients.
You can use this to exchange photos and updates about new products or services, provide links to landing pages, and build a chatbot to answer customer questions, among other things.
Since a variety of Chinese applications, such as TikTok, are prohibited in India, new ones have sprung up to fill the gap. This is exemplified by Moj. It helps users to create short videos of up to 15 seconds in length and customize them with different effects. Its user interface is simple, making it simple for people to communicate with comments, likes, and shares, among other things.
This app is relatively young, having launched in July 2020 and amassing millions of users in a short period of time. Moz has over 80 million monthly active users who spend 34 minutes a day on the service on average.
This application, along with a few video conferencing applications, was unquestionably one of the most successful in the previous year. Zoom had over 300 million daily participants in April 2020, and the app had 38 million downloads in January 2021 alone.
The COVID-19 crisis is specifically related to this boom. Many people around the world used Zoom as their video-conferencing app of convenience when they had to continue operating from home. Zoom helps people to make video calls for a company or to stay in contact with family and friends.
Snapchat is downloading more than 200 million times. It is overwhelmingly common with young people age 34 and under in the United States.
Snapchat can be used for both fun and enterprise, thanks to a feature called Instant Create. This allows you to instantly and conveniently create ads and then post them depending on location to ensure that your target audience sees them. Snapchat may be a valuable marketing tool in this way.
Facebook Messenger, like WhatsApp and Facebook itself, is a hard hitter and a perennial favorite in the app store. Unlike WhatsApp, Messenger is extremely common in the United States, with 2.4 billion users estimated by 2021.
Facebook Messenger, like all of the other applications on this list, can use for both personal and technical contact. This app helps you to reach out to your fans instantly and effectively, whether you’re sharing photographs with friends or announcing a new product or service to your followers.
10. MX TakaTak
MX TakaTak is an Indian video-sharing software that allows you to make your own videos, see what’s trending, and browse for videos on topics that concern you.
About the fact that this app major use in India. It does promote English-language content, allowing foreign brands and influencers to participate. It also has a daily user base of about 10 million people and a weekly user base of about 45 million.
Nobody could have known how famous any of these applications would become. It’ll be fun to see how app store downloads change over the course of 2021. We’ll be sure to refresh our blog with those numbers when they become available.