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On-page SEO factors assist search engines to understand your web page in detail and for this reason, are very important. While there are many On-page SEO factors, we’ll talk about the most vital ones here.

Here is the list of On-Page SEO factors:

Relevance to the Query

This means that when your webpage/site is being displayed for a query from a user, it must be relevant with regards to the web page title and description on the page.

Optimized Content

Content optimization is the method of making sure content is written in a way that it can reach the largest possible goal audience. The procedure of optimizing content must consist of making sure related keywords are present, including meta and title tags, and relevant links. You need to additionally optimize headlines for increased CTRs and visual pictures for increased person engagement.


A mobile-friendly website is vital because more than 50% of the Internet’s site visitors come from mobile devices. If people on smartphones and tablets can’t access your site, your rankings in search outcomes will go down.

On-page SEO for mobile-friendliness regularly focuses on growing a responsive site. With a responsive website, you have a single site, which makes it convenient to update your website and add new content. Use Google’s Mobile-Friendly Test tool to check your site’s responsiveness!

Ease of Navigation

Navigation menus must have a clear hierarchical structure with each and every category and clickable sub-categories included in the menu. It’s ok if your parent categories are extensive, so long as all the available subcategories are listed in order. This gives the user clear thinking of what you can provide without having to go via several pages to find what they are searching for. This is especially important for websites that provide a wide array of products and services.

Visitors and their Engagement

The way customers interact with different factors of your website is also important.


A sitemap helps search engines index all pages on your website. It is the easiest and most efficient way to inform Google what pages your website includes. Sitemaps.xml is a listing of all the URLs on a website. It acts as a roadmap to inform search engines what content is available and how to reach it. Use XML sitemap website to generate your website sitemap.


Robots.txt is a file that tells search engine spiders to not crawl certain pages or sections of a website. Most primary search engines (including Google, Bing, and Yahoo) understand and honor Robots.txt requests.

Meta Data

  • Meta Title Tag: The meta title tag is one of the strongest relevancy indicators for any search engine. The tag itself is meant to provide the correct description of the page’s content. Search engines use it to display/show the main title of a search result. Including a keyword in it will point out to the search engine what to rank the web page for. Moz recommends your page meta titles under 60 characters.

Ideally, the keyword should be positioned at the beginning of the title tag. Pages optimized this way will rank better than those with keywords nearer to the title’s tag end.

  • Meta Description: The significance of the meta description tag nowadays is often discussed in search engine optimization circles. It is on the other hand still a relevancy signal. It is also critical for gaining user clicks from search results pages. Including the keyword in it makes it more relevant to a search engine and a searcher. Moz recommend descriptions between 50–160 characters.
  • Meta Keywords: Meta keywords are types of meta tags in the HTML source code of a webpage. They describe the content of an internet site shortly and concisely and are consequently necessary indicators of a website’s content to search engines.

The keywords are written in lower case, and separated with a comma. Today, meta keywords are irrelevant for search engine optimization and do not have any ranking relevance.

  • Canonical Link Tag: Sometimes, however, having two URLs with similar content is unavoidable. One of the methods from stopping this from turning into a duplicate content problem is through the usage of a canonical tag on your site. This tag does one simple thing; it tells Google that one URL is equal to another, clearly stating that in spite of two pages having the same content, they are in reality one.

Header Tags

Header tags are used to separate headings and subheadings on a webpage. They rank in order of importance, from H1 to H6, with H1s normally being the title. Header tags enhance the readability and search engine optimization of a webpage.

Here’s a quick information on header tags and what they’re used for:

  • H1 — The title of a post. They’re typically keyword-centric.
  • H2 — These are subheaders that classify the primary ideas of your paragraphs and separate sections. These need to also be keywords.
  • H3 — A subsection that clarifies the points of subheaders further.
  • H4 — These are normally used in formatting lists or bullet points.

Keep in mind that H1 tags need to always be at the top of your web page because they’re usually the title. Your headers need to stick to the theme of what you are writing about. When you are formatting, use your best judgment when breaking up sections.

Alt Image Tag

Alt tags supply extra data for multimedia, like pictures and videos. Search engines can’t see multimedia, so they depend on alt attributes to inform them what multimedia is. Always consist of an alt tag for your multimedia content. Besides Google, your alt tags also assist users that can’t see or engage with your content. Using alt tags makes your content available to all people browsing your site.

URL Optimisation

A URL is simply a special fingerprint that holds the special place of a web page on the internet. To a search engine optimization expert, it holds a lot of extra data than a web page’s location. It offers informative signals that help search engines understand the content of a page, its purpose, and its target market. Keep your URLs short, relevant, and convenient to remember.


On-page SEO is necessary if you prefer to expand your website’s possibilities of displaying up in the search results. Optimizing for on-site factors on a normal basis can help enhance your rankings, traffic, and conversions.

By dmaico

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