If you’re a business owner, there’s a good chance you’re always on the lookout for new methods to expand income and develop your business. Facebook Marketplace is one option that can enable you to do simply that. It connects thousands and thousands of people searching to purchase and promote items in a secure and convenient manner.
In addition, it’s an especially accurate choice if you’re already using Facebook to promote your offerings via organic posts or paid ads. Let’s dive deeper into how to promote on Facebook Marketplace as a business owner.
What is Facebook Marketplace?
Since its inception in 2016, Facebook Marketplace has to turn out to be a platform for Facebook customers to purchase and promote a variety of products. While it’s often used by individuals. It’s also available to businesses who would like to list their offerings on the Facebook app.
Typically, it’s used by real estate professionals, automotive providers, and retail or eCommerce businesses. If you don’t have a Facebook account for your business, you’ll need to create one to access and promote items on Facebook Marketplace.
The Pros of Facebook Marketplace:
A few of the most noteworthy benefits of Facebook Marketplace include:
Significant Exposure: Facebook has over 2.7 billion month-to-month active customers and is known as the biggest social media outlet. If you promote on Facebook Marketplace, you’ll be able to take benefit of its unparalleled reach.
Fast Listing Process: With Facebook Marketplace, you can list items for sale very shortly on a desktop device or even the mobile app.
Easy Way to Test Products: If you have new products and are not sure of the demand for them, you can check them out on Facebook Marketplace. You can always add these products to your ecommerce shop or promote them in different locations if they turn out to be a success.
The Cons of Facebook Marketplace:
Facebook Marketplace comes with a few disadvantages such as:
Volume Sale Limitations: If you’d like to promote more than one of the same products, you’ll have to create individual listings for them. This can be time-consuming, particularly if you have many of the same items to list.
Selling Fees: Every time you make a sale, Facebook will deduct a 5% promoting price or a flat price of $0.40 if it’s $8 or less. Unfortunately, these costs can add up very shortly if your products come with low-profit margins.
Shipping Requirement: Facebook requires that all business owners ship orders within 3 business days or the dealing with the time outlined. You’ll need to update the shipping status of all of your orders on the marketplace.
How to Sell on Facebook Marketplace:
There are numerous methods you can expand your probabilities of profitable selling on Facebook Marketplace. Here are several tried and real recommendations and tricks that consumers and marketers recommend:
- Conduct Research
Before you begin promoting items on Facebook, it will be well worth your time to do some research. By doing this, you can understand what potential customers might be interested in.
First, discover out if there are similar products being offered on Facebook Marketplace already. If so, determine how your items are unique and whether there’s sufficient demand for them. Also, review how the same products are priced and described.
Ideally, you’ll want to rate your products a bit lower than opponents or make it clear why your items are worth more. By conducting this research before pricing your items and writing product descriptions, you can provide yourself an edge from the start.
- Use Professional Photos
Most Facebook customers will focus on the photographs you publish extra than anything else, so you should provide high-quality, expert pictures that pique buyers’ interest. By including blurry pictures from your digital camera roll, you may not attract interested customers. Make sure you are using the perfect Facebook image sizes to fit your content perfectly.
In addition, include numerous pictures that exhibit a range of colors, product features, and dimension variations. You may also want to include pictures of your item being used or pictures from happy customers.
- Be Strategic with Your Listing Strategy
First and foremost, make sure your product is listed in the proper category so that the perfect customers find them. You should also use search engine optimization keywords in the description and clearly convey your key differentiators. If you want some inspiration, look at comparable listings to help you get started. Once you write your listing, be sure to proofread it prior to advertising it.
- Respond Promptly
When you use Facebook Marketplace to promote your business products, you give customers the chance to contact you directly by Facebook Messenger. Just like live chat on e-commerce websites, Facebook Messenger can give you the opportunity to chat with potential clients in real-time. For this reason, you should reply to messages as quickly as possible. If you take a long time to respond, there’s a good chance they’ll lose interest and flip to a competitor.
- Create a Return Policy
Facebook will give you the freedom to design your personal return policy. Once you create one, listing it on your Facebook business page so that practicable clients know what to expect. Remember that miscommunication about returns can lead to disappointed clients and restrict your reputation on Facebook and different platforms.
- Participate in Relevant Buy and Sell Groups
There are many Facebook groups that your target audience/customer actively engages with. To publicize your listings, you can also choose to take part in these groups.
For example, if you promote baby clothing, becoming a member of groups with pregnant women or new mothers can assist you to reach your perfect customer base.
If you running a small business, you have nothing to lose with Facebook Marketplace. It’s an effective, low-priced platform that you can try out for several months. If you discover that you aren’t earning consistent sales, you can always move on to different platforms in the future.