The majority of your competitors’ websites not only look awesome. They also have a bunch of awesome features and functionality. The work they put into these websites serves a purpose, the most significant of which is that it draws visitors.
If your website isn’t quite as well-designed or thought-out, you might have found that traffic hasn’t always exceeded your standards. That the number of visitors has been declining for some time. In any case, you could have stumbled down one of the many pitfalls that web designers strive to avoid.
We’ve put together a list of some popular web design mistakes. That may be affecting your website’s ability, so you can avoid them. So, without further ado, let’s get started!
List of some popular web design mistakes
1. It Takes So Long for The Website to Load
If your web is taking so long to launch, certain design aspects need to be reconsidered. The better the experience for your visitors, the quicker your website loads. There are several tools available to help you speed up your website. So we’ll only go over the basics to get you started.
First and foremost, you should think about optimizing your website’s images, especially on the home page. Nothing turns off visitors faster than a landing page with slow-loading photos and graphics. So reduce the size of your images and refine the content whenever possible.
Complicated extensions, themes, and modules will also slow down the loading of your website. Updating these components to newer versions will help you save time, particularly if you haven’t done so in a long time.
Remember to test carefully before updating your live website, just in case there are any updates to the way the plugins interact with your platform. That way, you can guarantee that nothing has been broken as a result of the upgrades, and you can enforce the improvements after carefully checking them.
2. You don’t have a mobile-friendly website.
You’re losing out on a lot of traffic if the website isn’t user-oriented, flexible, and scales well on a smaller screen. This is because consumers on mobile devices would leave your website if they are unable to access or read the content properly.
According to Statista, smartphone apps accounted for about 52.4 percent of all internet browsing traffic in the third quarter of 2018.
That means that more than half of your customers expect you to have a high-quality mobile experience, so you’ll need to make sure you can fulfill their needs if you want to keep this large group of users engaging with your content.
3. Useless design and/or layout
Your website must be usable for your customers, particularly if you want them to perform a particular mission, such as signing up for a newsletter or purchasing something from your shop.
If you haven’t considered this, it’s likely that the route through your website. It hasn’t been well laid out and designed for your visitors. This sometimes contributes to users being trapped in a loop where they are unable to understand your content, resulting in them leaving your web.
If you’re seeing a drop in users or poor user retention, take a look at how the interface and design features are actually constructed. If the menu configurations are confusing and annoying, you risk confusing and frustrating your guests.
Keep in mind that people now have more options than ever before. Then, if the website does not supply them with any of the elements they need. They would almost definitely see another choice after that.
4. There is a Call to Action that you are missing.
This point builds on the previous one and goes a little ahead. If you’re receiving a lot of traffic but not meeting your targets, such as selling a product or signing up for a free trial, it’s likely that you’re not steering your users properly.
Implementing and making clear your Call to Action is the easiest and most successful way to do this. This is the main reason why your visitors came to your site in the first place.
Be sure you’re being very specific about what you want them to do and that they’re capable of completing the tasks you’ve delegated to them.
Since it transforms a visitor into a buyer or follower. This method is regularly referred to as conversion marketing in marketing. To boost the client and customer onboarding procedures, try incorporating certain conversion rate optimizations.
The move that a potential consumer is expected to take can be dictated by your overall strategy. Do you want them to become daily readers who connect with your content and interact with you, or do you want them to sign up and start buying products? Whatever you choose, be certain that the plan is complete and that you are able to carry it out.
5. You’re losing out on SEO and analytics.
A diagnosis is needed to treat a problem. The best diagnostic methods for the website’s success are SEO and analytics, which can inform you how well it is doing in terms of rating and placement.
Since the second and third pages on a search engine results list are much less likely to be used. SEO would guarantee that the website appears much higher on the search results lists.
Analytics will also show you how long the average person spends on the website and what they do on the page. This is a good way to see if the new elements you’ve added to your website are doing and whether visitors are using them in the way you wanted.
Before they leave your page, you can even find out what they’re up to. If you note that all of the same activities are being done right before a user signs off or closes a browser tab. You may be able to work out what’s causing the issue and resolve it.
Many website owners are yet to master these fundamentals, which means they are potentially losing new clients and followers, which could have a significant impact on their market. If some of these web design mistakes sound familiar, make any improvements as soon as possible; you’ll be glad you did.